Let’s build Crystal Group to be the most productive enterprise in our industry in terms of sales and profits, with quality products and services that our customers favorably regard as value for money.
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Integrity
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Keep promises and honor agreements
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Act ethically and responsibly
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Communicate openly, honestly and responsively to build trust
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Respect for People
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Treat everyone as an unique individual
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Treat all people fairly and equally without discrimination, with dignity and respect
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Recognize contributions of colleagues to our success and provide them with developmental opportunities
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Embrace Innovation
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Think constructively to challenge the status quo for continuous improvement
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Have an openness to ideas from anywhere and an entrepreneurial spirit
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Energize Others
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Excite, motivate and inspire others with your vision and deeds
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Infect everyone with your passion for excellence, determination and energy
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Delight Our Customers
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Take pro-active actions to understand and anticipate customers' needs
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Provide fast solutions and high-quality services to exceed customers' expectations
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Live Quality
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Make every activity right the first time
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Make quality a driver for more efficient working practices
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Deliver Bottom Line Results
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Improve shareholder value and ensure the best returns to the Group and most efficient utilization of resource
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Boundaryless Enterprise
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Get rid of boundaries, barriers and bureaucracy to facilitate productive efforts
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Share knowledge and information
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Contribute to each others' success
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To keep ourselves at the forefront of the industry, we have built an intensive formidable in-house R&D and technology capability that gives us a unique and sustainable competitive edge.
Continuous innovation in products, services and methodologies is a hallmark of our organization. Our advanced manufacturing facilities, coupled with our strategic relationships with the world’s leading IT vendors has enabled us to take full advantage of the latest IT advances to enhance our production capabilities. We are recognized across the industry for pioneering new technologies to drive success.
As industry leader, we contribute to the growth and sustainability of the industry by promoting the use of technological innovations. We also support tertiary institutions and universities in the research and development of new solutions or platforms.
This strength in innovation has enabled us to fully satisfy the needs of our customers and to provide tailored end-to-end solutions for their businesses.
Sustainability is a cornerstone of our business success and we strive to balance economic, social and environmental interests in everything we do.
Our triple bottom line approach considers the 3P’s of People, Planet and Profit in our performance and success as an organization. We are committed to ensuring sustainable profitability and growth as well as to reducing our impact on the environment through effective waste management, energy efficiency and pollution prevention.
In addition to advocating for fair trade worldwide, we strive to make positive contributions to the local communities in which we operate.
We view our people as our defining strength and understand that their talent, passion and energy are what give us our competitive advantage. This is why we have created a safe, comfortable and dynamic workplace environment. We provide our employees with numerous development opportunities and the tools to manage their own professional growth. We also contribute to the community by participating volunteer service activities and making donations to those in need.
Although Crystal is private company, we are committed to high standards of corporate governance. We believe that corporate governance is a key contributor to creating sustainable value for our shareholders and stakeholders including employees, customers and the local community.
Established in 2002, now our Board of Directors comprises Executive and Independent Non-Executive Directors. The latter come from different fields and disciplines including financial services, professional services, management consultancies and more, to offer diverse and unbiased views on corporate strategy and performance.
In addition to quarterly meetings, the Board has established a comprehensive set of procedures and practices to more effectively monitor operations and ensure internal control. We have also introduced a strong enterprise risk management framework to identify and mitigate potential risks to the business.